Privacy Policy
Last Updated: January 2026
Dance Decades ("we," "us," "our," or "Company") operates the dancedecdecades.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and contact details when you voluntarily submit forms or contact us.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: We use cookies to enhance your experience and track affiliate referrals (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and interaction patterns.
How We Use Information
We use collected information for:
- Analytics and understanding user behaviour to improve our website.
- Affiliate tracking to attribute casino sign-ups and track commissions.
- Site improvement, personalisation, and user experience optimisation.
- Responding to your inquiries and providing customer support.
- Complying with legal obligations and preventing fraud.
- Marketing communications (only with your consent).
Cookie Policy
Our website uses cookies to enhance functionality and track affiliate activity. Types include:
- Essential Cookies: Required for website operation and functionality.
- Analytics Cookies: Google Analytics and similar tools to understand user behaviour.
- Affiliate Tracking Cookies: Used to track referrals to partner casinos and calculate commissions.
- Marketing Cookies: To display targeted advertisements and measure campaign effectiveness.
Most browsers allow you to refuse cookies or alert you when cookies are sent. You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
Third-Party Links
Our website contains links to external casino websites and affiliate partners. We are not responsible for their privacy practices, content, or policies. Each linked casino operates independently and is governed by its own terms and privacy policy.
We recommend reviewing the privacy policies of any third-party websites before providing personal information or engaging in gambling activities. We do not control these sites and cannot guarantee compliance with your expectations.
Your Rights
Under UK General Data Protection Regulation (GDPR) and UK Data Protection Act 2018:
- Right of Access: Request a copy of your personal data we hold.
- Right to Rectification: Request correction of inaccurate data.
- Right to Erasure: Request deletion of your data ("right to be forgotten").
- Right to Restrict Processing: Request limitation of data usage.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to processing for marketing or legitimate interests.
- Right to Withdraw Consent: Withdraw previously given consent at any time.
For US Users (CCPA-Compliant): California residents have the right to know, delete, and opt-out of the sale of personal information. Contact us for requests.
Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law. Generally:
- Contact information is retained until you request deletion.
- Analytics and usage data are retained for up to 24 months.
- Affiliate tracking data is retained for the duration required for accurate commission calculation (typically 13 months).
- Legal and regulatory obligations may require retention of certain data for extended periods.
Contact Us
For privacy concerns, data subject requests, or if you wish to exercise your rights, please contact us at:
Email: privacy@dancedecades.co.uk
Website: dancedecades.co.uk
We will respond to your request within 30 days or as required by applicable law. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom.
Changes to This Policy: We may update this Privacy Policy periodically. Significant changes will be notified via email or prominent notice on our website. Your continued use of the site constitutes acceptance of updated terms.